95% of B2B content marketers use LinkedIn for organic content marketing, making it the top rated social media platform for this sector. If you’re not currently investing time and resources into LinkedIn, here’s what you’re missing out on.
Awareness & reputation building
Social media channels give B2B companies the opportunity to build crucial brand awareness and increase their online presence. But LinkedIn works especially well for those in the B2B sector. Companies and the people that work there can all improve their visibility and credibility, both as individuals and as a brand by creating and sharing content that is trusted, reliable and relevant.
Through expertly crafted content that is original and high quality, you can use LinkedIn to become a thought leader in your industry. To become a trusted source and a great advisor you need to create content that isn’t solely about selling your products or services. Instead, you should be creating and sharing content that is genuinely useful and relevant to your audience.
Lead generation & sales
When you think of B2B social media marketing you don’t automatically jump to lead generation. Social media isn’t a place you expect B2B companies to sell lots of products and services but LinkedIn can be the exception. LinkedIn offers very personal ways of identifying potential leads, engaging them and turning them into customers.
Many potential customers post questions and queries which gives you a fantastic opportunity to identify new leads. By answering their questions you not only demonstrate your expertise but also provide an opportunity for potential customers to engage with you.
One of the main aims of content marketing is link building and one of the strengths of LinkedIn is its ability to drive traffic and build links. Business content often gets shared more often via LinkedIn than via Facebook. And with the share options and in the interactivity of LinkedIn, it’s all too easy for people to consume, engage with and share your content.
With more than 575 million professionals on the platform, LinkedIn is a fantastic opportunity for B2B brands to reach just the right people. And with the depth of filters and targeting parameters you can use to create campaigns, your ability to refine the scope of your messaging is unrivalled. A targeted approach allows you to get the right message, in front of the right people, at the right time. Something that is more likely to get you leads and ultimately conversions than if you took a broader more scatter gun approach.
LinkedIn is a great channel for building relationships, generating leads, gaining valuable insights and establishing a solid reputation. For help getting started on LinkedIn and for general social media marketing enquiries, get in touch firstname.lastname@example.org