What to ask when hiring a digital marketing agency

Whether you’re completely new to digital marketing, or you’re unhappy with your current agency, it can be a minefield finding the right agency fit for your business.

Before you sign on the dotted line, it’s important to do your research first. In order to get the best results, your chosen digital marketing agency must not only have the relevant experience, but they need to really understand your business and be aligned with your goals.

In order to understand whether they’re right for you, here are a few questions that might help!

Do you have experience in our sector?

This question will help you to get a feel for how knowledgeable the agency is in your field. This isn’t always a deal breaker, but for some sectors, experience is crucial. 

For example, if your business is in a heavily regulated industry such as financial services or healthcare, an agency who is familiar with marketing under such regulations will be much more valuable to you.

Relevant experience will also help the agency to understand your audience. This is so important, as if your agency doesn’t understand your audience, they will never be able to deliver on results!

How will you measure and report results?

It’s so important for your chosen agency to understand and report on what matters to your business. Outlining some KPIs that are important to you means your agency knows exactly what you’re expecting. 

Find out how often your agency will report on these metrics, and how will they report on them? Will they offer a face-to-face meeting to review results each month? Or do they send the report over email every quarter? Finding out these details will allow you to choose an agency who reports in a way that works with you.

Who will I be working with?

Find out about the person or team you’ll be working with on a regular basis. Whilst awards and agency credentials are important, finding an agency who you have chemistry with is just as crucial.

You’re likely to be working closely with these people for a long while, so finding a team who are not only knowledgeable and experienced, but one who you get on with, trust and feel comfortable with means you can both easily work together towards a common goal – your success!

Do you have any awards or accreditations?

Find an agency who can demonstrate their credentials and have the relevant awards, accreditations or qualifications to back this up. Ask about client case studies and testimonials – if they have a proven track record of achieving good results for their clients, these should be easy to provide.

How much time will you spend on my account?

Transparency is so vital when choosing a digital marketing agency, particularly when it comes to services such as SEO, where output is not always as visible straight away.

A good agency will be honest and upfront about the amount of time they are dedicating to your account each month. It’s important to know exactly how much of the agency’s time you get for your money, and what you can expect from them in this time.

As an agency we’ve been asked hundreds of questions from prospective clients, in fact we welcome them! We understand how important it is to find the right agency fit, so if you’re currently looking for a digital marketing agency, feel free to get in touch and ask away.