What should a digital strategy include?
Want to know what a digital strategy should include? We take a look at what should be included and why a one-size-fits-all approach should be avoided.
You’ll no doubt have heard marketers and agencies throw around the world digital strategy. But exactly is a digital strategy and what does it include?
What is a digital strategy?
At a basic level a digital strategy is a plan of action that involves using various digital channels to improve business performance.
Why is a digital strategy important?
Having a website and some products to sell is all well and good, but it doesn’t guarantee success. The digital marketplace is incredibly crowded and competition is fierce. Without a plan of action you can soon find yourself floundering without a clear directive.
Rather than just “waiting to see what happens”, having a digital strategy in place means you’re not relying on reactionary marketing efforts or ever playing catch up; instead you have a clearly defined path that leads your brand to success.
What should a digital strategy include?
A digital strategy can include various different channels, such as:
- Brand message & positioning
- Brand launch & implementation
- PPC
- SEO
- Paid & organic social
- Affiliates
- Creative
- Video
- Web design & development
- Research & strategy
- Digital PR
- Influencers & partnerships
- Email marketing
The perils of a one-size-fits-all approach
However, the most important thing about a digital strategy is that it has to be bespoke to the individual brand. There is no one-size-fits-all approach.
What works for one business, may not work for another as there are so many variables at play. For example, the products and services on offer, the size of the business, the age of the brand, budget… the list goes on and on.
Businesses should be wary of digital marketing agencies that don’t offer completely tailored and bespoke digital strategies. Otherwise, they may end up paying for services that aren’t suitable, won’t get the returns promised and could be wasting precious budget on channels that could be better spent elsewhere.
Forever as your digital strategy consultants
Our team of in-house digital strategy consultants know the principles and techniques that can help brands reach their potential. But we know that every brand is different and needs a tailored approach. The first step is getting in touch! Speak to our team and let us know your goals and ambitions.
newbusiness@foreveragency.com / 0161 204 7200
