TikTok has recently released its latest trend report, giving marketers an insight into which topics have been performing well on the social media platform over the last 12 months.
TikTok has identified the content categories that have grown the most or remained popular throughout the past year. This information is valuable to marketers as it helps us to understand the types of content that are most likely to generate engagement and allow brands to stay connected with their audience.
Let’s take a look at TikTok’s fastest rising, most popular topics for the UK.
In 2020, family became more important than ever before, and the rise in family focused content on TikTok reflects this.
We saw TikTok trends such as playing pranks on family members, recreating old family photos together, and randomly hugging a family member to film their reaction. This heartwarming content put a smile on faces, and showed how families came together throughout the difficult pandemic.
So how can brands tap into the family trend? By sharing how your product or service can help to create family moments, and bring everyone together. Show your audience how your product benefits the whole family, whether that be at a family dinner or during a family movie night, you should link your brand to creating these special family moments.
Pet content received over 11 billion views on TikTok in 2020, as users created fun, engaging and authentic content featuring their furry friends.
Our beloved pets are cute and funny, making them the perfect stars of engaging video content. Whether that be capturing cats misbehaving or dogs dressing up, TikTok users (and the rest of the world!) are falling in love with pet content.
For pet brands, this provides a huge opportunity to create engagement. Focusing content on the fun and authenticity of pets doing what they do best (acting silly and looking cute, of course) brands can get in front of TikTok’s huge pet-loving community.
Not only is TikTok great for dance challenges and musical creations, it is also a useful platform for learning. Whether that be learning a delicious new recipe or discovering a DIY hack, TikTok users are using the platform to educate themselves, with educational videos reaching 2 billion views in 2020.
For brands, there is an opportunity to become part of this learning culture by teaching users something new. This can be anything from interesting facts about your product, sneak peeks and behind the scenes action, or even a day in the life of a team member.
These content topics are likely to stick around in 2021, along with new trends and topics that we will be sure to keep an eye out for and update you on.