Do you know how to accurately measure your SEO efforts? The key to a successful SEO campaign is being able to continually measure, track and optimise for maximum results. So with that in mind, here are some SEO metrics you should keep in mind when evaluating your digital marketing efforts.
Organic traffic is the number of people who visit your site by linking from search engine ranking pages. You can track this by page to see which of your web pages are proving to be most successful i.e. bringing in the most relevant traffic and which pages could do with some improvements. When looking at your organic traffic you should also double check that you’re getting visitors from the right geographical location and adjust accordingly.
Your keywords are important because they’re the search terms that potential customers are using to find your website. Whilst having 5 page 1 keywords is fantastic, it’s useless if these keywords aren’t relevant your business and what you’re offering. Similarly, you might not find much usage from being top of page 1 for a keyword that only gets 5 searches per month. So keep that in mind when looking at your keyword rankings. You always need to be checking if there are other keywords that you could be ranking for that you’re currently not and this will inform your SEO strategy moving forward.
Quality backlinks tell search engines that you are authoritative and relevant enough for other reputable sites to link to you. But getting quality backlinks is notoriously difficult despite it being one of the most important aspects of SEO. There are a variety of tools you can use to track your backlinks and you can employ a link building agency to help you get good links – just be cautious of who you employ as some companies can do more damage than good with spammy links.
Having thousands of visitors to your site each month is fantastic, but not if they fail to convert once they’re there. This is why the conversion rate of your website is so important. If people aren’t converting it could be for a number of reasons…
- Maybe you’re not driving relevant traffic to your website
- Maybe your website is too slow to load and people are leaving in frustration
- Maybe your pages are too hard to navigate
It’s important to identify any pain points or problems that are affecting your conversion rate and fix them accordingly.
Need help with your SEO efforts? We’re an experienced SEO agency in Manchester who work with clients across a range of industries. We can help you with your organic digital marketing efforts and our strategies go beyond simply “driving traffic.” Get in touch to talk about your goals and objectives – we’d love to hear from you!