Many businesses these days outsource their digital marketing to specialist digital marketing companies. And it’s easy to see why. The marketing sector is a fast paced ever evolving industry and many companies don’t have the time, resources and skill set to keep up with the ever changing demands of the digital realm.
They don’t give you an initial audit
Any digital marketing worth their salt will provide an initial audit of your digital marketing efforts and opportunities as part of their proposal. To do this they’ll need access to the suite of analytic tools you currently have in order to gather important data that gives you a clear picture of where your brand sits in its industry compared to other competitors. If they don’t do this, how will you ever know the work they’ve done has improved your digital marketing efforts? All of Forever’s digital marketing clients get a thorough audit of their website, organic presence, PPC, social and branding as part of our proposal. What’s more, we’ll highlight ways to maximise your opportunities and be straight with you if we think investing in a certain channel will be a waste of our time and your money.
They don’t provide you with regular reports
A decent digital marketing agency will provide you with monthly reports to help you understand how your business is performing and what progress has been made. It should also include a run down of all the work that the agency has done and any new campaigns or strategies they think will be worth investing in moving forward. All Forever digital marketing clients get a monthly report that outlines the above and we’ll even come to your office to take you through the report or if it’s more convenient, we can do it over the phone.
They don’t ask for your insights
As a business owner you will have valuable insights into your company. Yes a digital marketing agency has so much knowledge about digital marketing but they’re missing out on valuable insights about your company by not asking you questions. You’ll know about what your best selling products are, your margins and who your most fierce competition is. At Forever, we take a collaborative approach when it comes to developing the best digital marketing agency that can grow your business.
They’re only ever reactive
A good digital marketing agency should be proactive as well as reactive. That means having long term plans and goals as well as ideas for short term wins. The beauty of investing in organic and paid marketing is that you get the best of both worlds and one can inform the other. At Forever our in house marketing team is comprised of both organic and paid specialists that work side by side to ensure we’ve got all your digital avenues covered.
If this sounds like your digital marketing agency it might be time to start looking elsewhere! We’re a digital marketing agency in Manchester who work with clients across all sectors to improve their SEO, PPC, social media and web design and development. Give us a call or drop us an email – we’d love to have a chat.