Should I use the same agency to manage SEO and PPC?

As an agency we often see businesses who approach their SEO and PPC completely separately, using different agencies to manage each. Whilst SEO and PPC are very different disciplines,  the two channels work very closely together to form an overall digital marketing strategy, complimenting one another to generate the best results.

So should you use different agencies to manage both your PPC and SEO? We’d advise against it. In the digital marketing landscape, SEO and PPC are co-dependent; you’re not likely to get the best results out of either one unless they’re working together in unison.

Not convinced? Here are just a few benefits of using one agency to manage both SEO and PPC.

Data sharing

Sharing data between both the SEO team and the PPC team brings a lot of value. This enables both teams to share ideas and results to influence strategy and produce the best results.

For example, if the PPC team can see that a particular keyword is driving a lot of conversions and bringing in a good ROI, this can be shared with the SEO team so that they can introduce this keyword into their SEO strategy in order to drive organic traffic from a proven to be profitable keyword.

If a keyword is too expensive to bid on, it may not be feasible to spend budget on this keyword in the long term, and so focusing SEO efforts on the keyword may prove to be a more cost effective long term strategy.

This sharing of data and insights is much easier within a single agency, working together to react to data in order to achieve the best results.

Aligned goals

With a single agency managing both your SEO and PPC, you can be sure that both are working together towards the same goal. Marketing decisions are entirely focused on achieving results for your business, rather than the interests of two different agencies.

Consistent messaging

With your SEO and PPC being managed under one roof, you can be sure that your business’ messaging remains consistent throughout. Consistent brand messaging across ads, content and meta data ensures a seamless and unified experience for your users.

These are just a few of the benefits of viewing both channels as part of a cohesive marketing plan under one agency. If your business needs help with SEO and PPC, get in touch, we’d love to talk.