As the name suggests User Experience testing, is the process of evaluating your website experience by testing it on real-life users. The most successful way to improve the user experience of your website is through the genuine and objective feedback UX testing provides.
UX testing allows you to see your website through the eyes of your customers in a unique way, flagging up any niggles or issues that you may have missed instantly.
How does User Experience testing work?
In a classic UX test, we would construct a scenario in which a person performs certain tasks that someone visiting your site is likely to perform. We then observe and listen to the person who is performing the tasks and get feedback from the tester. This is incredibly insightful and the user-friendliness of your site becomes instantly clearer.
There are a number of methods that can be used to test different aspects of user experience. Want to see where people are drawn to first on your website? Want to know why a landing page has a high bounce rate? Want to know what the user journey like?
Whatever you want to uncover from your user testing, we have a method for finding the answer.
What UX testing methods do you use?
There are a number of different methods for testing the user experience of your website depending on what it is you hope to achieve via the test. We will help you find the best solution for you and your website, whether it be via A/B Testing, Thermal Mapping, User Recordings or Click Testing.
Why is UX Testing important?
Whenever a website is designed, we take steps to ensure that is both functional and attractive to visitors. However, to fully understand the needs and preferences of your users, UX testing is recommended.
When it comes to user experience, you can’t fix something if you don’t know it’s broken. UX testing can identify what is working really well on your website and what could be improved. Our UX testing focuses on actual behavioural patterns and design so improvements can be highlighted and made quickly.
When a user is satisfied, they will remain on your site for longer and in turn are more likely to convert. If your website has UX experience flaws it can have a huge impact leading to a potential decrease in conversions and loss of revenue.
UX testing should ideally be included in any web build or digital campaign. Bringing traffic to your website via PPC, social campaigns and search campaigns, is not going to be worth your spend if your usability is letting you down.