Finding your brands tone of voice
Your tone of voice expresses your companies unique personality, turning a faceless business into an engageable brand. If a potential customer fails to grasp what makes you a brand worth engaging with, you risk losing them to your competitors. Worse still, get your tone of voice really wrong and you can undermine everything you have set to achieve with your brand.
What is Tone of Voice?
A tone of voice is one of the most important aspects of any brand. Your brand’s tone of voice is informed by a combination of your company values and philosophies that work in conjunction with the audience you’re trying to capture. A tone of voice is more than just the words you choose – it’s the way in which you communicate your personality.
How can Forever help with your brand’s Tone of Voice?
As an expert branding and tone of voice agency, we make it our job to execute the ideal tone of voice for your brand, with your target audience at the core.
We will discuss your overall tone of voice principles and ensure your top line messaging is best optimised to reflect this. We’ll help you to evaluate and evolve your company tagline, nail your social media messaging and rewrite your copy-based marketing – as well as your internal messaging – so that every aspect of your company voice is running cohesively.
Failing to develop your own distinct tone of voice means running the risk being lost and it is only through embracing a tone of voice that consistency can be achieved – breeding familiarity and trust with your audience.
What exactly is your business message?
Your brand message forms a communication channel between your business and your target audience. It is aimed at appealing to their values and desires and is conveyed by the content and information offered to them.
Your brand message expresses your companies personality and core values. Once you have decided on your brand identity, your brand message is the means by which you express that message identity.
It is the tone of voice you take, the activities you perform, the visuals you use – and much more.
Finding your brand’s message
Your business message is found by a combination of your company values and philosophies. It’s the way in which you communicate with your audience, so it needs to be built around them. We are experts in developing your brand message and will work with you to ensure you’re connecting and engaging with your audience in the best possible way.
Why Does Your Business Need A Brand Message?
Because your consumers want a brand message. With the number of options they have to choose from for any given product or service, they need a specific value or passion they can relate with to help them make their decision. Having a brand message strengthens your brand’s values and reputation – and allows you to resonate more deeply with your target audience.
Once you have an established strong brand message, it becomes easier to make decisions about your content and marketing materials – and to make your content more effective. Whether you’re producing blog posts, ad copy, landing page copy, social media captions, or marketing emails – having a brand message can give you the guidance you need.
At Forever we make sure that all design and development work is carried out in complete adherence to your brand with our brand guardianship services.
Our brand guardianship means we critically evaluate any brand assets that are being created in-house and compare them with the guidelines that we’ve set out to you. This way, we can ensure that your brand never puts anything out that appears inconsistent or unprofessional to an outside observer.
With active brand guardianship, you can rest assured that your brand will always put out coherent, high-quality content.