West Corner

Connecting New York's irish heritage with Manchester's Deli-Diner Experience

As part of a brand positioning exercise, we were asked to develop West Corner’s marketing plan from the ground up.

At the heart of Northern Quarter in Manchester, with a fresh approach to an American diner, we were tasked with generally making the experience and functionality more relevant to their audience.

We’ve been working closely with the guys at West Corner and Hatters for nearly 3 years now, over which time the business has gone from strength to strength and now brushes shoulders with some of the top casual dining brands across the city.

By partnering with the client and not acting in a ‘typical agency way’ we’ve worked closely with their interiors team to guide the brand development across the ever-growing plan for the large prominent space.

We carried through the identity to every element of West Corner, from the fully responsive website to their menus. Our ‘Digital First’ approach never stops us from focusing on those ever important offline details.

West Corner is built around simplicity and style.

The site is built in WordPress CMS and we’ve focused on our mobile-first approach in design and build to ensure an optimal user experience throughout each and every visit to the restaurants’ website.