Refreshing a True German Icon’s Social Strategy
German born and bred, Warsteiner’s social media presence had to proudly tell the story of the brand once more to truly stand out from the crowd.
Looking back through the archives we reimagined original elements of the brand with fresh flair, in keeping with this German pilsner’s uncompromising nature.
To bring this new social media direction to fruition, the Forever team worked closely together with the two main stakeholders in the brand: the brewery HQ in Germany and Carlsberg Marstons, the team behind the Warsteiner UK brand.
The task: refresh their social media strategy and reimagine the communication channels. The aim: to be fit for future audiences and demonstrate the brand’s power by turning drinkers into known fans.
With a refreshed image and brave ambitions, Warsteiner is stepping into its own power once more, bringing flavour to the world and turning its unapologetic German character into the new norm.