Brand, music, social, photography, video
Turtle Bay wanted to revamp their social media offering and develop a digital strategy to support their rapid growth. Forever developed a social strategy that put creativity and the Caribbean at the heart of all messaging, as well as working with major partners such as Red Stripe and the Jamaican Tourist Board to create engaging competitions. Forever also launched the brand on Spotify, securing the top reggae and grime artists in the UK to collaborate with.
Our strategy produced some amazing results, including a 100% increase in social traffic, 100,000 new emails captured to the database and more brand followers on Spotify two months after launch than Nandos.
44% email database increase from social campaigns
1,500 Spotify followers from launch
195% increase social traffic (comparative 18-month period pre and post Forever management)