Shipyard
Driving Engagement with Britains favourite APA & IPA
Shipyard had a problem. Their craft ale tastes amazing and customers love it, but their customers weren’t so thirsty for the brand’s social content. That’s where Forever stepped in.
One of Marston’s emerging beer brands and brewers, they wanted to find new creative ways to engage their existing social audiences, as well as reaching new ones and really driving the brand forward in the marketplace.
We rolled out a creative strategy that included daily social and community management, paid and new campaign management with a pun-happy content stream that’s really hit the spot with brand fans across all social channels.
The end results? Engagement boosted by over 800%, community size increased by 1,700% with a total reach of 40,000 – all in the first 28 days under Forever management.
That’s some good ship.
