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HideOut Youth Zone

Brand Identity

Working with the Youth of East Manchester
The challenge
To create the brand identity, co-working together with the young people for East Manchester’s Onside Youth Zone – a national charity which supports the build and operation of state-of-the-art youth centres across the UK
The result
A beautiful, accessible and modern brand identity that truly speaks to the captive audience. The name generation was created by the young people over a period of 6 weekly workshops that was lead by our strategy team. 
It was essential that the new brand identity be fun, and welcoming to new users, yet truly represented young people from the Manchester region. Our design team created a bespoke typeface along with a monochrome primary colour palette could be adaptable across all the different activities and micro-groups within the charity. 
The brand identity needed to complement the existing portfolio of Onside Youth Zones and to sit comfortably within their master brand guidelines, so we worked hard to ensure that all brand elements would work with legacy products and brand collateral.
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