Children’s adventure park in the UK’s biggest shopping centre.
Dinotropolis is a children’s adventure park based in Bluewater, the UK’s biggest shopping centre. With 3 storeys of soft play, animatronic dinosaurs and a huge interactive learning centre, it’s a first of it’s kind. We’ve worked with Dinotropolis on brand direction, tone of voice, messaging, campaigns and social activity. As well as leading the brand’s creative direction, we develop toolkits for future growth expansion across international markets to follow and adapt locally.
Our job was to launch Dinotropolis as a go-to destination for family days out within the South East and beyond. We were tasked with creating a brand tone and identity for Dinotropolis and assisting in the brand creation through design, expertise, consulting and fresh ideas.