Behind Our Photography Guidelines for Forever.

Concept – Tom Booth (MD)
Photography– Adam Marc Williams (Head of Photography)
Retouching – Daniel Moore (Head of Design)
Location – 22 Little Lever St Studios, Manchester NQ

The branding industry revolves around making consumers talk, however at the end of the day they still have to identify in seconds the difference between Forever and the vast majority of branding agencies across Manchester, London and the UK.

The internet has changed how we all behave, socially, mentally and physically. We now have milliseconds for our consumers to identify brand whether this is photography, our typeface or even our physical premises. We came to the conclusion that Forever Agency required striking photography guidelines.

With a high detailed and almost caricatured team photo that would stop people from scrolling and have a closer look. The image brings to light everyone’s facial features leaving a lasting impression in everyone’s head… you won’t need to look twice walking past us in The Northern Quarter.

Adam (Forever’s Photographer) set up in our Lever Street studio and shot each of Forever’s heads one at a time. Using a mixture of layer modes, high pass editing techniques and dodge and burn tools on Photoshop Daniel (Head of Design) bought to life our memorable team portrait.