From March 2021, Google will be performing mobile-first indexing as it rolls out its mobile-first algorithm.
Meaning if your website isn’t optimised to be mobile-first, you could see a dip in site performance, rankings and traffic.
Why is Google adopting a mobile-first approach?
Well historically, desktop traffic was given priority over mobile but as user behaviour has changed, we’re seeing mobile usage outgrow the desktop. We know Google is all about giving users the best experience possible so this switch to prioritising mobile is reflecting that.
Since 2016, globally more users have used mobile devices than desktops and Google originally planned to roll out this new algorithm update in September 2020 but delayed it until this month.
Preparing for mobile indexing
Businesses big and small will need to make sure that their websites are mobile friendly – and many older websites aren’t. But how do you make sure your website is ready? Here are some things you should consider.
According to Google, 53% of mobile users will leave a website if it takes longer than three seconds to load. With the introduction of the mobile-first algorithm, site speed will be more important than ever.
Your website design needs to provide the very best experience for users, no matter what device they’re viewing it on. When it comes to mobile, there’s a big difference between mobile-friendly and mobile-optimised. Truly mobile-optimised websites will resize, shift and present their content in the best possible way for optimal viewing on a mobile device. It isn’t just about making sure everything fits on the screen, it’s about giving the same level of experience they would get on a desktop.
If you need help preparing for the mobile-first algorithm, we can help. We’re an experienced web and digital marketing agency that can check your website is prepared for the mobile revolution. We’ll ensure you won’t get penalised and drop through the rankings due to silly, easily rectifiable mistakes.