How Apple iOS 14 Update Might Affect Your Digital Marketing Efforts in 2021

As we know the digital marketing landscape is forever changing. One of the most recent changes that will affect millions of us across the globe is Apple’s latest iOS 14 update. If you want to stay on top of your game and understand how you can still make a mark in whatever industry you work within read our roundup below.

Apple IOS 14 Update

Apple has recently proposed some changes that will unfortunately limit the ability of your business to effectively reach, understand and engage your audience on their mobile devices. This is pretty mega given that Statista reported that in January 2021, over 98 percent of active user accounts worldwide accessed the social network via any kind of mobile phone.

How Will The New Apple Update Affect Me?

This recent update will not only affect your ability to understand performance but it will also impact your ability to control who sees your ads to which you would make informed decisions about your advertising budgets. Over time, it is assumed that you will see a decrease in your ad performance and personalisation which in turn will increase the cost per action on the platform.

More specifically, Facebook has reported that this Apple update will impact and limit your ability to:

• Deliver ads effectively to people based on their engagement with your business
• Measure and report on conversions from particular audiences
• Ensure the relevant delivery of your ads, meaning that the right people may not see your ads
• Correctly attribute app installs to people that are using iOS 14 and later
• Predict correctly the cost per action over time and efficiently allocate budgets 

Next Steps? 

The above information means that it will be inherently much harder for small businesses to effectively reach their target audience, which in turn will limit their growth and ability to compete with big companies in such a tough marketplace. 

Here at Forever, we will work with both small and large businesses in order to create robust social media strategies that will work around the newest limitations and instead leverage other channels and tactics to ensure your business objectives are met.