The new multi-platform app, which caters for both iOS and Android devices, offers users the opportunity to follow and engage with recipe ideas & content created by users, influencers and their in-house production team.
Forever were commissioned by the UK’s leading Pressure Cooker brand to create the customer journey, undertake a UI/UX redesign and develop more interactive elements to maximise engagement opportunity and build an online community through social media.
Forever used first-hand research from their app experts who have just returned from Apple’s latest IOS developer conference in San Francisco.
Creating brand advocates and increasing lifetime spend per customer through increasing loyalty is a key part of Drew & Cole’s marketing strategy.
Jonathon Tahanha, Account Director at Forever Agency, said: “We’re really excited to work on this project, Drew & Cole already have such an engaged online community and so helping to strengthen their brand loyalty was something we couldn’t wait to get started on.
“We have worked in partnership with Drew & Cole to bring our digital expertise to enhance their already strong marketing, and the team effort of commitment to deliver first-class loyalty for the brand.”
Christopher Hopkins, Marketing Manager for Drew & Cole, added: “I knew Forever would look at our app project from a progressive perspective and really think beyond the build process, with key strategic insight shining through the functionality and full rollout objectives.
To date, we are hugely impressed with the level of work and commitment by the agency. ”