Forever create website for UK’s newest Italian Restaurant group

Forever were delighted to be approached by Individual Restaurant Group to create a website for the newest addition to the Group’s restaurant portfolio- Riva Blu Restaurant and Bar.

Individual Restaurant Group is one of the UK’s leading privately-owned restaurant groups with over 31 upmarket Italian and Grill restaurants in central London, major UK cities, affluent towns and their suburbs. Riva Blu Restaurant and Bar – the newest offering from the group- invites guests to experience authentic Italian dining at locations throughout the UK, using only the finest ingredients to create all of their drinks and dishes.

Forever were tasked with designing a website that encapsulated the inspiration behind Riva Blu: Riva, Italian for shore, depicts the beautiful Amalfi Coast, and Blu, the colour of the tranquil seas, which is reflected in the restaurant’s plush nautical-inspired interiors. The website design aimed to convey authentic Italian dining with a touch of 1960’s high society glamour: a modern twist on ‘the sweet life’. We then developed the site on the WordPress platform, incorporating the restaurant’s booking system.

Forever then commenced a digital marketing strategy for Riva Blu across SEO, Content Marketing, PPC, and Social Media.

Kirsty MacMillan, Account Director at Forever said: “It was a pleasure to work on the creation of the Riva Blu website, and exciting to be involved at the launch of this exciting new restaurant concept. The 1960’s twist really does set the design of the Riva Blu website apart from other Italian restaurants, and we’re proud to work with a brand that puts authenticity and quality at the heart of its offering.”