We’re expanding our programmatic media-buying capabilities with a new programmatic technology partner and the success of clients data-driven campaigns across online channels including audio, social, display and out of home media.
Adele Hunt, Operations Director here at Forever Agency said this “will significantly bolster the capabilities of Forever Agency Programmatic & Media Buying Services, and the new technology stack will allow the agency to have the ability to activate, optimise and measure media cross-platform in real time.” It will also help client advertisers “drive superior business outcomes” from a variety of precisely selected channels by our talented team.
“With Forever Agency in-housing this service, it will help us to further reinvent today’s operating approach by re-engineering the campaign process with data, applied intelligence and digital technologies – resulting in improved ROI and greater transparency for our clients’ digital media omni-channel campaigns,” she added.
The move is another clear sign of our determination to expand our methodology of “Truly Moving Brands” as the world of digital advertising continues to constantly evolve.
In addition to the announcement, we’re expecting to announce more senior hires and new client wins in the coming weeks! Watch this space.
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