By Daniel Moore
Head of Creative
Coffee… it’s kind of a big deal. This glorious drink has fast become one of Britain’s favourite liquids with approximately 70 million cups gulped down per day here in the UK. Many coffee shops are now even replacing some pubs, which is a very scary thought (nervous laugh) but with benefits such as fighting depression, improving energy levels, burning fat, lowering risk of diabetes, dementia and Alzheimer’s is it any wonder all of us are getting stained teeth.
What is UK coffee week?
UK Coffee Week is a great nationwide fundraising initiative where coffee operators, trade professionals and their customers join together to celebrate the vibrancy of British coffee culture and in the process raising valuable funds for the communities which grow our coffee.
All funds raised during this week go directly to Project Waterfall, an initiative established to bring clean water and sanitation to coffee growing communities around the world. Check out their website and show them some support here: ukcoffeeweek.com.
The importance of marketing coffee in Britain
Coffee really shouldn’t be overlooked when it comes to marketing, I would look at it now in the same light as alcohol. Bars and restaurants are putting in just as much effort with their coffee based drinks as they are food and drink. With the amount of people very interested in a cup of the stuff you’d be mad not to post about it.
The facts are all here:
- In the UK, we drink approximately 70 million cups of coffee per day – Mintel Coffee UK 2008 Report.
- In 2011, consumers retail spend on coffee was £941 million – Mintel Coffee UK April 2012 Report.
- In 2012 the estimated turnover for coffee shops was £5.8 billion – Allegra Strategies UK Retail Coffee Shop Market Report Dec 2012.
- Three quarters (74%) or all UK adults drink instant coffee, compared to around half (48%) who drink fresh coffee (i.e. ground/full bean coffee or coffee pods) – Mintel Coffee UK April 2012 Report.
- Two thirds of consumers actually buy coffee/other hot drinks out of home, and this rises to three in four among 16-24-year-olds – Mintel Coffee UK April 2012 Report. (Every youngster these days uploads a picture of their starbucks mug on instagram, straight after the selfie… #mymugbesideamug)
Our favourite UKCOFFEEWEEK branded posts
In celebration of National Coffee Day, we are treating ourselves to some little pick me ups. A warm cappuccino for the mind and a burst of 100% natural mango flavour for the lips. Go get ‘em, tiger ☕? #uncapflavour #lipcare #lipbalm #natural #Mango #flavour #moisture #yummy #fruity #NationalCoffeeWeek #UKCoffeeWeek #lips #humpday #treat #beauty #moisturising
A photo posted by Burt’s Bees (@burtsbeeseu) on
Need coffee? Us too. Much needed coffee fix ☕️ on #NationalCoffeeWeek @ukcoffeeweek . Hear hear to “I need coffee” pencil we worked on with @thecleverbadger . Our coffee choices today are a flat white and a macchiato #coffeeoftheday #acupofcoffee #coffeebreak . . . . #ukcoffeeweek #specialtycoffee #coffeegram #coffeeholic #barista #flatwhite #macchiato #coffeetime #coffeelove #stationery #coffee #london #coffeeholic #coffeelover #espresso #thisislondon
A video posted by Turtle Bay (@turtlebayuk) on
Nothing better on a crisp #Saturday morning than a proper #coffee – and @heddonstkitchen do know how to brew one. Click the link in bio to find out how we like ours! Warning: may contain #chocolate. @ukcoffeeweek #ukcoffeeweek
A photo posted by Gordon Ramsay Group (@gordonramsaygroup) on
It’s Friday AND #LondonCoffeeFestival, we don’t need any more excuse than that to enjoy an Espresso Martini! This gorgeous shot is by @addiechin from @tristanstephenson’s book #TheCuriousBarista’s Guide to Coffee and we love it ? #coffee #espressomartini #coffeebeans #coffeeweek #cocktail #coffeecocktail
A photo posted by rylandpetersandsmall (@rylandpetersandsmall) on