Facebook will soon be looking at introducing a new and innovative way to improve the images of people’s Facebook pages. The idea they are running with will see them rolling out interactive header images for businesses and publishers. This will allow their pages to become a lot slicker and engaging rather than the current rather static cover photo offering.
Facebook Becoming Innovative
Facebook confirmed that it was testing this new feature which will eventually allow Facebook pages to use videos they have created and uploaded as their custom cover images. A spokesperson from Facebook recently stated that they are ‘always looking for ways to help businesses create more engaging experiences and drive more rich experiences for their audiences’.
“To do this, we’re testing the ability for pages to upload a cover video as the page cover.”
The feature first appeared on the Facebook page popular Netflix television series Narcos, where one eagle-eyed Twitter user spotted the cover photo was indeed a moving video clip.
Have a look for yourself:
Can We Use This Yet?
During their recent F8 developer conference Facebook revealed details about how the new feature could be used. Although it is not currently available universally, it can be installed on your profile by a number of third party applications. Facebook has yet to reveal when this feature will be fully available within the platform itself, but some accounts are already seeing the option appear.
Your cover photos need not be stationary and boring anymore. This will allow a more dynamic approach to brand marketing, especially for specific brand campaigns, and can really make a page seem that much more vibrant. The visual effect are very aesthetically pleasing and the videos will be automatically played on mute, to avoid the continuing playback of any audio that is associated with the video clip.