Part of being a day to day social media account manager, it’s all of our jobs to keep a watchful eye on consumer trends across digital. One thing that has stood out for me in recent months is when the adverts do come on it seems that people just switch to their phone to avoid them. Yet they are switching to social media with more adverts…
It’s a very well known fact that Facebook is seriously growing in numbers day by day but does it really have the power to take the crown away from TV advertisement with the power it generates for brands?
Let’s start with the boring facts and figures as you do, to help…..
- Worldwide there are over 1.9 Billion monthly active Facebook users.
- Five new profiles are created every second.
- 300 million photo uploads per day.
- Facebook now sees 100 million hours of daily video watch time
- There are 50 million active small business Pages
- 78% of Facebook advertising revenue comes from mobile ads
With this amount of activity occurring it makes a lot of sense to push your marketing campaigns to be more digitally focused using Facebook as a base platform. Facebook ads can be targeted to specific audiences taking into consideration many important attributes, while TV advertisements can only be on a certain time slot costing thousands.
The best part about Facebook advertising is that it can be used by anyone with budgets ranging from £100 per month to £10,000 a month. You don’t have to shell out thousands and thousands for a 30 second advert that generally people don’t watch. Brand awareness can be spread.
Don’t you feel that browsing on your phone or social media has filled the gap between watching television programmes? Brands are having to be more creative, making TV advertisements more and more catchy (or annoying) so the advert leads to a brand hook to you knowing the brand of the commercial just by the first couple of seconds of a song. There are of course the TV advertisement specialists like Guinness, the Coca Cola christmas advert and the John Lewis/Aldi Christmas battles, but these are still available on the internet.
Now I’m not saying TV is going to die or that TV advertising will be pointless. I’m not that guy, but it is a way for big brands reiterating what you may have already seen on the internet or even Facebook for that matter.