The Facebook creative hub has become a new place to bring your ideas to life

By Oliver Hope

The world is slowly becoming accessible on your handheld device and Facebook seem to be at the forefront of this all. Boasting an impressive 1.7 billion active users (around 1/5 of the world’s population) it’s never been a more popular time to expand the things you can do via your handheld device. The company have decided to take a step into a new direction and introduce the Facebook Creative Hub, which will allow its users to bring their ideas into reality all from their mobile phone.

The idea this change is so marketers, businesses and advisors have a place to visit and obtain inspiration on how they can create a better range of content that is formatted for mobiles. Facebook have claimed that the new hub will “be a faster, easier way to produce ideas that capture attention and flight people where they’re spending their time – on mobile.” It has been tested, “with more than 30 creative agencies to build a revolutionary experience that’s now ready for the entire industry to use”

The Creative Hub is now available to anybody who wishes to use it. Facebook is introducing what they have dubbed the inspiration gallery that is designed to, “showcase examples of outstanding mobile creative across Facebook and Instagram.” Facebook have claimed the idea behind the Hub came so that the creative community across the social media platform can be given a community to express their creations and share them with the world.

The Hub gives the user the ability to test their creations and see if they are mobile friendly, they can collaborate with other users internally and share their ideas easily. In Facebook’s words they can, “Be inspired, create and play and see their work in action.” You can, “look through the inspiration gallery, then mock up your first add” by heading here creativehub.fb.com.