Email marketing tips for small businesses
Not currently doing email marketing? Here's why every business should use this channel and how you can use different email marketing techniques.
Email marketing is frequently cited as the most lucrative form of online marketing, and with an ROI of 4400% it’s hard to disagree. But this is what makes it such a great marketing tool for small businesses – both B2B and B2C.
Email marketing statistics
Here are just a few reasons why you’d be silly to neglect email marketing as a way to promote your business.
- In 2022, the number of email users worldwide is forecast at 4.3 billion
- In 2022, 333.2 billion emails are expected to be sent and received each day
- Email reaches about 85% of the people you send it to
Did you know?
Friday is the best day to send emails, with the highest open (18.9%) and click-through rates (2.7%).
Email marketing tips small businesses can implement
Use welcome emails
The average open rate for a welcome email is 82% which is pretty high compared to other types of emails. You can use this to your advantage when you’re building your email campaign for your growing audience. Because they have such a high open rate, welcome emails are the perfect place to add useful information that you want your audience to know about. Welcome emails are also just a really nice way of making your customers feel like they’re important to you.
Set up abandon cart emails
Abandon cart emails are a great way for ecommerce brands to recapture lost leads. They work by sending an automated email to any customer who has put items in their shopping basket but failed to checkout. Usually abandon cart emails save the basket and serve as a tempting reminder of what they could purchase on your site. To entice them further you can even attach a discount to your abandon cart email. Of course they’ll have needed to have provided their email address to you previously.
According to Moosend, 45% of cart abandonment emails are opened; while 50% of the users who clicked purchase so it’s definitely worth setting up and is a great way to boost revenue. Shopify makes it really easy for you to set up these abandon cart emails and has an inbuilt feature for you to use.
Get personal with your email marketing
Emails with personalised subject lines generate 50% higher open rates so if you can, include the customer’s name in the subject line. It’s also a great idea to include some personalisation in the email itself. An email that begins with “Hey John” is going to grab John’s attention much more than if you opened with “Dear customer.”
If you have information such as their date of birth, another way to make emails personal is by sending out birthday emails to customers. It makes your customers feel valued and if you pop a little birthday offer of free gift in the email they’re much more likely to buy something.
Don’t spam their inbox
Having someone’s email address is a privilege and you should treat it as such. So don’t spam their inbox with twice daily emails because they’ll just immediately click the unsubscribe button. Data from Statista shows that 49% of consumers said that they would like to receive promotional emails from their favourite brands on a weekly basis. Any more and they’ll probably get sick of you.
Looking for help with your email marketing? We’re an email marketing agency who can handle the day-to-day running of your email marketing, including strategy and implementation, while you get on with the important stuff.
