Elbow Grease aims to clean up across social by appointing Forever

Elbow Grease, one of the UK’s fastest growing cleaning disinfectant brands has appointed Forever Agency to lead its social and communications strategy.

This will be the agency’s third brand working with Manchester-based FMCG business 151 Products Ltd.

James Travis, Campaign Manager at Forever, said: “2019 has certainly started well for the social and campaign team at Forever. We’re thrilled to have the opportunity to grow a brand with so much potential as Elbow Grease with a compelling retail proposition. We truly believe that Elbow Grease can become a market leader with its versatility and its organic fan communities that are already formed across various platforms.”

The brand is stocked nationwide at Tesco, B&M Homestores, Homebargains, £-stretcher, Poundland and The Range.

Already, Elbow Grease has attracted attention from key cleaning influencer Mrs Hinch across Instagram and built up a loyal following of cleaners across the platform.