What is a digital audit?
A digital audit is an overview of where your brand is digitally. If you’re investing in digital marketing but not necessarily getting the results you were expecting, a digital audit can highlight where you might be going wrong and which channels will work best for you and are therefore worth investing in.
Why are digital audits important?
Through a comprehensive digital audit you’ll gain useful data and invaluable insights that can help your business grow. With so much focus now on the digital side of things, brands that don’t get it right are going to be left behind their competitors.
Digital audits are incredibly important because they allow you to identify where you currently sit in the market, which parts of your digital offering you’re getting right, and where you can look to improve. One of the main benefits of a digital audit is that it often allows you to spend your money more effectively. Without a digital audit, many brands find they’re wasting cash on channels that aren’t giving them back anything in return.
For example, are you spending thousands on PPC each month but getting next to nothing in return? It could be that you’re bidding on the wrong keywords. A digital audit would highlight any areas of concerns and would suggest ways to maximise your return – often without spending any more. You might even end up spending less!
What does a digital audit include?
A good digital audit analyses every aspect of your brand. From your website design and development, to your social media, SEO and PPC.
Here are some of the things we would look at when conducting your brand’s digital audit.
First we look at your website to see if it reflects your brand’s identity. How does it compare to competitors in your sector? Is it well designed from a visual perspective but also from a UX vantage point? We’d also look at hope it’s developed. Has it been developed using a platform that suits your needs? Does it suit your customer needs? We not only analyse how your website looks but crucially, how it functions.
We look at which channels you’re utilising and let you know any you’re failing to capitalise on. We analyse both your organic and paid social offering suggesting tweaks or improvements based on our experience and knowledge of your competitors and industry. Many brands neglect their social media output, especially if they don’t think they’re a particularly “social” brand but that can be costly.
If you’re currently utilising PPC we’ll tell you what’s working best and where your budget is best spent. And if you’re not currently running PPC campaigns and we think you should be, we’ll tell you that! A lot of the time we see money being simply wasted through a lack of optimisation and adequate care and attention. But with some tweaks and small improvements you can see a huge difference.
We analyse your current organic search presence, looking at things like whether your website domain holds strong authority with Google and how much traffic it receives each month. There are so many different aspects of SEO and we take a look at them all to make sure you’re ticking all the right boxes. So we’ll take a look at your website content, your blog activity, meta titles, technical SEO and even your sitemap. It could be that you’re just missing a few key aspects of your SEO strategy – or you may be absolutely nailing it!
Think your brand could benefit from a digital audit? We can help. We’re a digital marketing agency in Manchester who help ambitious brands reach their full potential. We can give your brand the digital audit it needs so you can see exactly where your digital marketing efforts are getting you. Even better, we can implement the necessary changes to improve your brand and help it grow. Contact us today.