The Dinosaur themed children’s adventure park is based in Bluewater, the UK’s biggest shopping centre. Forever were tasked with creating a brand proposition and identity for Dinotropolis before leading in the brand creation through design, expertise, consulting and fresh ideas.
As well as leading the brand’s creative direction, we developed toolkits for future growth expansion across international markets to follow and adapt locally. We launched Dinotropolis as a go-to destination for families in Kent and beyond – and the venture has been a resounding success.
Forever curated a launch campaign and marketing strategy that spread across digital and traditional media. Within the first month of launch, we’d attracted over 25k unique visitors to our custom built Dinotropolis website and built a Facebook community of over 5k. Our launch campaign captured over 10k email sign-ups in just one week and saw Dinotropolis placed in key media publications both locally and nationally.
As a result, excited visitors have poured into the site over the last four months and enjoyed interacting with the animatronic dinosaurs, exploring three storeys of soft play, and facing the dino escape challenge.
See the more of our Dinotropolis work here
Fancy a visit? You can book online at www.dinotropolis.co.uk.