By Zach Rowlandson
Design plays a key roll in the success of a business. It creates the first impression. Websites, logos, content and overall style says a lot about a company or representative. This puts great emphasis on design thinking.
What makes one design better than the other? An Idea. A business needs to visually present itself well, and show thinking behind the design. Design thinking gathers information to help understand customer experiences. Creating happiness through a logo, brand website is the goal and its achieveable through clever ideas. Steffan Sagmiester claimed, “You can have an art experience in front of a Rembrandt… or in front of a piece of graphic design.”
Design and simplicity
The best design communicates the message simply, the problem should be researched extensively but then condensing down the information to a minimal aesthetic. A good business needs a good brand that takes into account semiotics. Semiotics is the study of signs, which allow us to read texts analytically. This is done through using a technique called Saussure, which states we read signs in three steps which are, what we actually see (known as sign), how we interpret the sign (signifier), what we recognise the sign as (signified). Ultimately meaning that if these criteria were met poorly then that would only reflect poorly on the client or business’ credibility.
They key focus of the design for a website or brand is experience, you want the design to intrigue and make the viewer or customer want to find out more about a product, service or business. Chris Bovill, head of the channel 4’s in-house creative agency 4Creative (which is behind the concept for the new rebrand and identity) says, “instead of just telling people what they’re watching, tell them why they’re watching”.