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Paid Media Executive

Responsibilities

  • Set up, manage and optimise paid search, display and remarketing campaigns for a range of clients and a range of budgets – on both AdWords and social paid advertising platforms such as Facebook, Instagram & Linkedin.
  • Daily campaign management – managing bids, budgets, quality scores and monitoring conversions.
  • Provide creative suggestions in terms of landing pages and CRO
  • Write compelling ads, optimising copy in line with performance
  • Carry out thorough keyword research in order to identify new opportunities
  • Manage budget & ROI – Deliver efficient cost-effective campaigns, whilst constantly improving and maintaining all paid channels
  • Analysis and Reporting. Producing regular reports for clients, as well as turning data into actionable insights.
  • React to any Google AdWords or Social Media updates and new features, and implement them across client accounts
  • Implement A/B and multivariate testing to continuously improve ROI and performance

Requirements

  • Proven experience of planning, creating, managing and reporting successful PPC & paid social campaigns
  • Comfortable managing large budgets of up to £100,000 per month, as well as generating ROI
  • Excellent knowledge of Facebook Business Manager, Google AdWords, Google AdWords Editor and Google Analytics
  • Must have a high level of attention to detail
  • Be able to work on your own initiative and react quickly to the changing PPC/social media market, AdWords updates, etc.
  • Must be mathematically and analytically minded, and able to provide insight on high level data
  • Be comfortable liaising with clients
  • Up to date AdWords certification

Apply for this position

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