A new report from AI search company, Yext, argues that many businesses are overlooking the importance of SEO.
Yext surveyed 200 UK marketers and decision-makers to discover how they engage with customers and found that only 12% selected the option of “search engine listings.”
Jon Buss, Managing Director, EMEA at Yext, said:
“It makes for uneasy reading when you see that UK businesses are struggling in their ability to communicate effectively with customers, and spells for disaster when you look at their ability to reopen effectively and get back to business.”
“With reopening on the cards for the majority of businesses, now is the time to seize the opportunity and jumpstart their post-pandemic recovery, with quick and accurate customer engagement.”
SEO is an invaluable marketing tool
According to a HubSpot study, 75% of internet users never scroll past the first page of search engine results and other research has found that 93% of online experiences begin with a search engine. And finally, a study published by Search Engine Land shows that search engines account for 300% more internet traffic sent to websites than any other marketing tool. So it’s clear that SEO is invaluable.
From increasing brand visibility and credibility with consumers, to boosting lead generation and sales revenue, SEO can give businesses so many benefits. What’s more, it’s an extremely cost-effective way channel compared to other digital marketing avenues.
Are you overlooking the importance of SEO?
If you’re one of the businesses overlooking the importance of SEO – act now. We’re an experienced SEO agency in Manchester who can help you climb the search rankings, increase your traffic and boost your sales. Get in touch to see what kind of SEO strategy we can devise for you, going off where you currently sit in your industry. We can’t wait for you to get in touch and we can’t wait to show you how we can help your business!